About us – What we do

LSA Client Testimonials

Lynden Swainston Associates Ltd (LSA)

LSA prides itself on our multilingual staff and offers accommodation, race tickets, hospitality tickets and friendly advice for Motorsport teams, media, sponsors and guests at Grands Prix and other races throughout Europe and the world.

We are proud to assist most of the F1 teams and are the go to agency for Photographic agencies, TV and media. We also specialise in working below the line to assist larger agencies.

Lynden Swainston


Lynden Swainston has worked in travel and hospitality for Motorsport for over 30 years. She has a detailed knowledge of logistics, guest programmes and hotels ranging from a 2 star for journalists on a budget, to a 5 star for CEOs and high net worth individuals.

Lauren Johnson


Lauren is our longest serving LSA employee and our tickets and hospitality guru. From yachts in Monaco to grandstand seats in Japan, Lauren can help with all.

Katie McAinsh


Katie has been at LSA since 2009. She speaks fluent Italian, having lived there when she was younger. Katie is our Monaco and Austin expert.

“Every client is important – we aim to assist someone on a low budget with as much care as we will for a large group where no expense is spared”

Lynden Swainston

Camille Green


Camille joined LSA in 2011. She is our Abu Dhabi expert.

Marta Maillo


Marta has worked in LSA’s accounts department since 2010 and is an AAT fully qualified accounting technician. She is LSA’s resident Spanish speaker.

Anne Haywood


Anne has been working in LSA’s accounts department for the last four years as well as looking after the smooth running of our office.

Lexy Reed


Lexy has recently joined us having previously worked for Mercedes, Williams and in Paddock Club with Pirelli. We are delighted to welcome such an experienced staff member.

Contact us online for up to date ticket and hotel availability

Lynden Swainston Associates Ltd – Testimonials

Anthony Rowlinson, Group Editor Autosport, F1 Racing, Motorsport News

“Haymarket’s motorsport titles – F1 Racing, Autosport and Motorsport News – have relied heavily on LSA’s efficient expertise for a number of years. Lynden and her tireless crew never fail to source comfortable, great-value accommodation that meets all our business requirements, while remaining within tight budgetary limits. LSA have always been proactive, extremely helpful and are more than capable of sorting the myriad logistical crises that inevitably befall F1’s travelling circus. I wouldn’t hesitate to recommend them.”

Mark Thompson, Senior photographer Getty Images EMEA operations

“Getty Images Formula 1 team have been using LSA travel for all our hotel accommodation for the last 18 years and I have to say that without a doubt they always go that extra mile to make sure the customer gets what they want and need. The trade of a press photographer is often last minute assignments and having to change dates and often locations and LSA are without a doubt the best at finding that last minute room be it in a big city or remote location.

I recommend them to anyone who requires reliability and quality.”

David Webb, President International, JMI Part of CSM Sport & Entertainment

“LSA are the lead solution provider for all things F1. Their attention to detail, and personal touch provide great experiences for some of the biggest companies in the world. World class.”

James Turner

“Thank you also to you and your team for all your help this year with F1 – it is a real pleasure to work with such professionals.You are the Passepartout of F1, for sure.”

Ian Mattocks

“In the unlikely event that Lynden (LSA) can’t help you, she knows the person that can. If you think you have a problem or a challenge, Lynden has the solution to it. She knows everyone, everywhere and exactly what to do, where to stay and how to get there and how to make it fun! She is on everyone’s’ speed dial and if you aren’t using her, the person you are using probably is.

Steven Tee

“I am MD of LAT photographic , a photo agency specialising in F1. Together with a travelling staff of 6, I spend February to November criss crossing the globe, photographing racing cars. LSA have done the majority of our Hotel and transfers for the last 18 years, and provide a trusted, personal service which is unrivalled in our sport.

Every season F1 adds new races, and it is testament to Lynden and her team that we always end up good hotels which are convenient to the venue,and of a standard and price we expect.”