+44 (0)208 392 4800
Welcome to Lynden Swainston Associates Ltd (LSA).
We aim to provide seamless logistics for F1 teams, sponsors, Media and VIP guests. Our speciality is behind the scenes support and we are happy to work with clients direct or to supply hotels, race tickets, restaurant bookings, transport advice to other agencies. All that matters is that all clients have a first class F1 experience.
“Haymarket's motorsport titles - F1 Racing, Autosport and Motorsport News - have relied heavily on LSA's efficient expertise for a number of years. Lynden and her tireless crew never fail to source comfortable, great-value accommodation that meets all our business requirements, while remaining within tight budgetary limits. LSA have always been proactive, extremely helpful and are more than capable of sorting the myriad logistical crises that inevitably befall F1's travelling circus. I wouldn't hesitate to recommend them."
- Anthony Rowlinson, Group Editor Autosport, F1 Racing, Motorsport News
“Thank you also to you and your team for all your help this year with F1 - it is a real pleasure to work with such professionals.You are the Passepartout of F1, for sure.”
- James Turner
"In the unlikely event that Lynden (LSA) can't help you, she knows the person that can. If you think you have a problem or a challenge, Lynden has the solution to it. She knows everyone, everywhere and exactly what to do, where to stay and how to get there and how to make it fun! She is on everyone’s' speed dial and if you aren't using her, the person you are using probably is."
- Ian Mattocks
“I am MD of LAT photographic , a photo agency specialising in F1. Together with a travelling staff of 6, I spend February to November criss crossing the globe, photographing racing cars. LSA have done the majority of our Hotel and transfers for the last 15 years, and provide a trusted, personal service which is unrivalled in our sport.
Every season F1 adds new races, and it is testament to Lynden and her team that we always end up good hotels which are convenient to the venue,and of a standard and price we expect."
- Steven Tee
“Getty Images Formula 1 team have been using LSA travel for all our hotel accommodation for the last 15 years and I have to say that without a doubt they always go that extra mile to make sure the customer gets what they want and need. The trade of a press photographer is often last minute assignments and having to change dates and often locations and LSA are without a doubt the best at finding that last minute room be it in a big city or remote location.
I recommend them to anyone who requires reliability and quality."
- Mark Thompson, Senior photographer Getty Images EMEA operations
“LSA are the lead solution provider for all things F1. Their attention to detail, and personal touch provide great experiences for some of the biggest companies in the world. World class."
- David Webb, President International, JMI Part of CSM Sport & Entertainment